The world of print has had to adapt quickly to the changed that industry in general has seen over the last 20 years or so. Paper is expensive to recycle so the printing companies resisted as long as possible, but eventually they realised that they were going to have to make ecologically sound inroads or risk falling out of favour with the world.
The first part of this was to begin using sustainable sources for the wood pulp. This seemed to make people feel much better about using paper. The forests that were being cut down were being replaced at a rate that meant that the supply would never run out, as long as the demand didn’t increase past a certain point. This didn’t seem too hard for the industry to organise, and possibly the advent of the internet (you can ask seo web design about that!) and the slight decrease in the print industry helped this somewhat,
Still, this wasn’t enough for the market and recycled paper was still in demand. The problem here is getting the recycled paper to be of as good quality as the original stuff. it’s ok for newspapers etc where the quality of the paper is not paramount, but for printed leaflets and other premium print products this was something of a problem. There was a lot of pressure from the flyer printing industry, and over the years the recycled paper has got to be just as good as the regular stuff. The only problem is that it is still more expensive and in the discount print industry the cost of the paper is a big part of the expense involved in any print job, especially for digital printers like www.auraprint.co.uk. When you set your flyers printing on a digital machine, the two principal costs involved are the paper and the ink. Still, because of the popularity of green issues, recycled paper does have something of a cache and is seen as a premium product that in most cases can be sold for a little more to offset the increased cost.
Many companies only print on recycled paper as part of a wider ecologically friendly scheme, and this slots in nicely with everything else that they do. As long as the price increase can be accommodated, printers are generally happy to stock the paper if they know that there is sufficient demand for it. Small, short run specialists might struggle here, but bigger (primarily litho) print companies will have no problem selling the new recycled paper stocks. Of course, if you only print on pull up banner material none of this is going to matter!
It’s great news for the print industry!